SugarBomb began its journey in 2017 with a clear belief: everyone deserves to smell good. From the outset, we saw fragrance as more than a personal accessory. It is an expression of identity, a source of confidence, and an experience that can shape everyday moments. Headquartered in Bukit Raja, Klang, Selangor, SugarBomb was established with the ambition to make quality fragrances more accessible to Malaysians while building a homegrown brand capable of competing at a larger scale. From its early beginnings as a local perfume brand, SugarBomb has steadily evolved into one of Malaysia’s leading fragrance houses, driven by a commitment to quality, innovation, and continuous development. Over the years, SugarBomb has expanded both its market presence and its community. Through a strong digital ecosystem, an extensive reseller network, and continued expansion into physical retail, the brand has reached consumers across the country. SugarBomb has sold more than 10 million bottles, established 10 retail outlets and over 30 distributor kiosks, and built a nationwide community of more than 5,000 resellers. Alongside this growth, SugarBomb has continued to strengthen and diversify its product portfolio. What began with personal fragrances has developed into a broader range of fragrance experiences designed for different preferences, lifestyles, and occasions. Today, the portfolio includes the Inspired Collection, Signature Collection, SB Freshener, and Nostalgia, a premium collection that draws inspiration from Malaysia’s culture, heritage, people, and natural beauty. Our continued progress is supported by strong manufacturing and product development capabilities. With dedicated fragrance manufacturing facilities, continuous research and development, and expertise across fragrance creation and production, SugarBomb remains focused on delivering products that meet high standards of quality while continuously exploring new ideas, formulations, and fragrance experiences. From a homegrown fragrance brand to a company with millions of bottles sold and a growing nationwide presence, SugarBomb’s journey reflects a consistent commitment to building a stronger and more competitive Malaysian fragrance industry. As we enter the next phase of our growth, our ambition extends beyond the Malaysian market. SugarBomb is working towards becoming a world-class fragrance house and positioning Malaysia on the global fragrance map, by combining creativity, craftsmanship, innovation, and a distinctly Malaysian perspective to create fragrances with relevance and appeal across international markets.